I have been working in the digital space since 1999, and started dabbling in analysing digital performance at BBC News Online in 2000 before developing it into a full-time career.
Having a strong grounding in online content on both fixed web and on mobile, it was always an interest into what worked online and what didn’t that made me want to get into analytics.
With a career at the BBC, Sky, mobile operator Three, Telefonica Digital, O2 and Movistar, Tesco and EE and as a consultant I’ve worked across fixed web, mobile web and apps with both a local and global audience improving conversions, enhancing user journeys and improving user satisfaction. I’ve built teams from scratch, developed analytics organisations, brought in tool sets and implemented them and shifted cultures in big organisations to be more data and insight focused.
- Digital Analytics (Adobe, Google, etc)
- UX research, trials and testing (including governance)
- ‘Big Data’: SAS, R, Python, HaaS, Hive, Spark
- Legal and regulatory policies and compliance
Any opinions expressed here are my own.