Let’s get personal

I see a lot of comments recently about ‘personalisation’ and how it just doesn’t work. People think it’s complicated and you need a complex technology stack to be able to deliver a personal experience digitally. Let’s start by defining what we mean by ‘personalisation’. It’s all about me, and how I feel. I don’t actuallyContinue reading “Let’s get personal”

Cookies…

OK, so cookies are actually only mentioned one time in GDPR, but that one time packs a bit of a punch. Natural persons may be associated with online identifiers… such as internet protocol addresses, cookie identifiers or other identifiers… This may leave traces which, in particular when combined with unique identifiers and other information receivedContinue reading “Cookies…”

This little piggy…

How do you slice up which of your marketing channels get what slice of the attribution pie? Hopefully we have moved beyond simply assigning everything to last click. And hopefully we’re well beyond first click. So which direction do you take? Well, let’s take what Google Analytics has to offer. If you haven’t explored, youContinue reading “This little piggy…”