Google Analytics in the EU

On July 1st 2023 Universal Analytics in GA stops. Welcome Google Analytics 4. You’ve probably seen the reports about the concerns from some regulators (France, Austria) in the EU stating GA isn’t compliant with GDPR. This was largely because of the transfer of EU personal data from the EU to the US via the GAContinue reading “Google Analytics in the EU”

This little piggy…

How do you slice up which of your marketing channels get what slice of the attribution pie? Hopefully we have moved beyond simply assigning everything to last click. And hopefully we’re well beyond first click. So which direction do you take? Well, let’s take what Google Analytics has to offer. If you haven’t explored, youContinue reading “This little piggy…”