Customers ‘bewildered and fearful’ about use of their data – BBC

Nine in 10 people have no idea what companies do with the personal information the firms hold about them, a survey suggests.

The Chartered Institute of Marketing (CIM) survey of 2,500 people also found 57% did not trust the companies to handle their data responsibly.
And 51% complained that they had been contacted by organisations that had misused their data.

Read more: BBC News – Customers ‘bewildered and fearful’ about use of their data