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Meta updates Privacy Policy

In a blog post data 26th May 2022, Meta Chief Privacy Officer Michel Protti explains the changes, and in summarise them as below: We’ve rewritten and re-designed our Privacy Policy to make it easier to understand and clearer about how…

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Brum brum – cars and data

Some people use their phone to pre-warm their cars during wintertime. Some people use their phone to unlock their car. Some people use their phone to locate their cars when they’ve forgotten where they’ve parked. Some use their voice to…

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Google Analytics in the EU

On July 1st 2023 Universal Analytics in GA stops. Welcome Google Analytics 4. You’ve probably seen the reports about the concerns from some regulators (France, Austria) in the EU stating GA isn’t compliant with GDPR. This was largely because of…

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Let’s get personal

I see a lot of comments recently about ‘personalisation’ and how it just doesn’t work. People think it’s complicated and you need a complex technology stack to be able to deliver a personal experience digitally. Let’s start by defining what…

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The future of retail?

Retail is continue to evolve, and the last couple of years have forced faster and deeper changes. So-called ‘multi-channel’ or ‘omni-channel’ started to become properly established over the last decade, when the technology developed to be able to join newer…

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