Customers ‘bewildered and fearful’ about use of their data – BBC

Nine in 10 people have no idea what companies do with the personal information the firms hold about them, a survey suggests.

The Chartered Institute of Marketing (CIM) survey of 2,500 people also found 57% did not trust the companies to handle their data responsibly.
And 51% complained that they had been contacted by organisations that had misused their data.

Read more: BBC News – Customers ‘bewildered and fearful’ about use of their data

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s