How The Guardian Uses “Attention Analytics” To Track Rising Stories

Interesting article about how a tool created during an internal hack day has become a key part of the Guardian’s future… http://www.fastcolabs.com/3026154/how-the-guardian-uses-attention-analytics-to-track-rising-stories

This little piggy…

How do you slice up which of your marketing channels get what slice of the attribution pie? Hopefully we have moved beyond simply assigning everything to last click. And hopefully we’re well beyond first click. So which direction do you take? Well, let’s take what Google Analytics has to offer. If you haven’t explored, youContinue reading “This little piggy…”

I hate “big data”

Big data? That’s a term we hear mentioned a lot, but what does it really mean? As businesses we have loads of data? Well that’s true. In truth we’ve always had lots of data to play around with, it just came in different formats and from different sources (sales data, footfall, even web log files).Continue reading “I hate “big data””